Start-ups need to aim for the Moon!

Hiring is hard, but hiring for start-ups can be even harder. As a young company with limited cash flow, hiring the wrong employee can potentially damage your start-up. Therefore, you have to be very careful with your decisions and do your best to hire top talent. Below you can find some suggestions on hiring the best start-up employees.

1. Build your company with a mission and vision.

In your earliest days, you won't have the financial resources to offer big salaries to your employees. In order to convince top talent to come and work for you, you need to build a company with a great mission and vision that excites them. As a founder, you must be able to share your long-term vision with your potential employees and present your company in the best way. “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” That single question was how Steve Jobs convinced John Scully, a Pepsi executive at the time, to join Apple.

2. Hire your fans.

Hiring fans means hiring people who will take ownership within the company and, as a result, will work harder than regular employees. Also, fans are great for word-of-mouth marketing. If they truly enjoy working for your start-up, they will tell their friends how great it is to work for you, and eventually, these friends will want to work for you as well. If your fans do not have the right skills for your start-up, you might consider finding a place for them anyway. Attitude can trump skills in some roles. Turn your employee's into your inhouse talent engagement tool, teach them to leverage their networks to help your company scale.

3. Consider hiring remote employees. 

If you are having difficulty finding talent in your local area, remote employees are a necessity. With the outbreak of COVID now more than ever we know the benefits of remote working. Hiring remote means you have an entire world full of talented employees from which to choose. Remote working options are a no-cost perk. And if remote employees are not a viable choice for your start-up, perhaps you can offer flexible working arrangements, such as working from the office three days a week and two days at home to entice talent to choose your company.

4. Be a great place to work.

Word of mouth is an effective tool for finding great talent. If your current employees are happy with their work environment, they will talk to their friends about it. Build and maintain great company culture, be a great place to work and great people will want to work for you. People who enjoy their jobs, co-workers and the environment will work harder, churn less, and add more value to your company.

5. Start building your brand from day one.

One of the main reasons people want to work for certain companies is to be associated with a popular brand. Everyone wants to invest himself/herself to take their career one step further and a hot, new brand with possible growth opportunities can be exciting for top talent. It’s crucial that you effectively market your company on social media and blogs, sponsor events, meetups, and show people what it is like to work for you.

6. Hold onto your existing talent. 

Talented people want to work with other talented people. They are interested in constant growth and being around other talented people inspire and drives motivation. Learning from each other and celebrating each other’s successes help talented people build momentum. And when you have great talent, it becomes easier to attract even more prime talent.

7. Offer challenging projects. 

Talented people don't want to waste their time working on boring projects. They want to be challenged, so give people big, stimulating, ambitious goals and they will meet the challenge, and thank you for it.

8. Talk about your company online.

Be open and have a blog, and contribute guest content on relevant sites. Build your brand into a thought leader, and talk about your company. Share the lessons you learned. Talented people will read your writing and some of them will want to join your team.

9. Speak at events and network constantly. (Virtually for now)

You can expand your talent hunt by taking the time to speak at events, virtual events, webinars, and meetups. Speaking engagements are great opportunities to sell your company and vision to potential future co-workers. Plus, these are a great networking environment.